Category Archives: Interview

DJ KUTT THROAT GRACES THE COVER OF MANDATORY BUSINESS!!!

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Day 12 : Summing up the successful #ILMPJapanTour2012 with @DJKuttThroat

 

12 Days After : It’s just the beginning.

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Words by @TokyoTwilighter
Photos by @TeamRoscoeJPN

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6 shows, 2 photo shoots, 1 special edition mixtape and many new relationships, the #ILMPJapanTour2012 is an undeniable success.

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Young, ambitious and as relevant internationally as he is domestically, DJ Kutt Throat is ‘the plug’.

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@TokyoTwilighter : What was the best part of your trip?

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@DJKuttThroat : The best part of my trip was…  Well, honestly the whole tour was just so amazing it’s hard for me to pick one moment.  But I guess if I had to pick one it would be when my big homie Cross from Pimp Code jewlery gave me this double cup chain.  SALUTE! ;)

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@TokyoTwilighter : Who were some of the people you met?

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@DJKuttThroat : I met a lot of interesting people on this tour. From the oldest with a lot of wisdom to the youngest with a lot of ambition.  That’s a hard question.

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@TokyoTwilighter : Why do you define your tour as successful?
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@DJKuttThroat : That’s easy.  The proof is in the work.  In less than two weeks we managed to pull off 6 shows, 2 photoshots, a mixtape and a new website! Sounds like SUCCESS to me.
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@TokyoTwilighter : How did you work through the language barrier?

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@DJKuttThroat : That’s funny you asked that.  It really wasn’t difficult.  Just say we never knew what each other said, but we always understood each other, especially me and my business partner Taison (@TEAMRoscoeJPN)
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@TokyoTwilighter : What significance did digital promotion have on your tour?
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@DJKuttThroat :  My whole team did a great job of promoting the whole tour virally.  Digital promotion has the ability to reach places you might never reach with other more traditional approaches.
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@TokyoTwilighter : When can we expect the special edition mixtape for the tour?
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@DJKuttThroat : The mixtape can be downloaded via livemixtapes.com and other sites. Google it… ;) It’s titled ‘I Love My Plug Japan Vol 1 : Special Tour Edition 2012′ and it’s in collaboration with Japanese Kansai based DJ, DJ Katz-Zow ( @KatzZow ) and hosted by local Tokyo-based MC Pretty Ricky (@PrettyRickyJPN)
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@TokyoTwilighter : What is next on the agenda for you?

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@DJKuttThroat :  Just gearing up to return to Japan in late April to early May. See ya then.

Industry Insider : Breaking into the Japanese market

[Interview] DJ Kutt Throat x @TokyoTwilighter

Industry Insider : How does one get ‘plugged in’ to Japan?
Interview with @DJKuttThroat
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Graphics courtesy of I Love My Plug
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@TokyoTwilighter:  The word ‘plug’ is difficult to translate into Japanese, and even for those unfamiliar with its usage in the urban scene it can be hard to grasp, how do you explain the term to those unfamiliar with the concept?
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@DJKuttThroat:  Well that’s easy. A Plug is the person that you go through to get what you need or want. You know the man in between the man. Whether you’re selling cocaine or coca cola. You gotta get it from somebody… Everyone has a PLUG….
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@TokyoTwilighter:  Do you believe that the Japanese market is ready for the ‘i love my plug’ invasion?
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@DJKuttThroat:  I sure hope so. Cause ready or not we are definitely going to make our presence felt in Japan in 2012. We have some big projects in the works and I am confident that by the end of 2012 Japan will have a good understanding of what the word PLUG means and who ILMP are…
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@TokyoTwilighter:  What do you see as necessary for Atlanta and American artists in general to be ‘plugged in’ to Japan?
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@DJKuttThroat:  Well first off in order to get PLUGGED into the Japanese market you have to find a PLUG in Japan. Japan is one of those markets that you have to slowly strengthen your brand. And Japanese are not to willing to let new brands into their market, so the only way around that is linking up with individuals that already have a foot hold in the Japanese market. Second, but most important artists both independent and major must understand that its not about the quick money in Japan. A lot of artist & DJs come to Japan and tour expecting to get big booking fees their first time round. But that’s rarely the case, a lot of times when you’re new to the Japanese market you have to do shows for little to nothing so you can strengthen your brand in the Japan music industry….
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@TokyoTwilighter:  In your opinion, how should someone from outside of Japan approach marketing themselves to Japan?
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@DJKuttThroat:  I believe the best start to getting your brand in Japan is pushing yourself virally… Push yourself on the viral platforms that the Japanese market frequently visit. Yeah everybody’s on Facebook & twitter but they’re a lot of other blogs & social networks that are also popular in Japan, such as their version of facebook ‘Mixi’ and the Japanese youtube nico nico douga. And if you’re trying to break into the market you need to have a presence on all of them…
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@TokyoTwilighter:  Where do you see the Atlanta and Japan markets intersecting in the future?
@DJKuttThroat:  Honestly I see a lot of ATL everytime I come to Japan. From the A-Town hats to the music. I think as the viral impact gets stronger on music Japan will continue to embrace Atlanta more and more till it gets to the point where ATL artists both independent & major are there on tour in Japan….hint hint lol
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@TokyoTwilighter:  Any thoughts on the marketability of Japanese DJs for the Atlanta music scene?
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@DJKuttThroat:  I believe Japanese DJs are very marketable in Atlanta. For one, there aren’t a lot of Japanese DJs in Atlanta to begin with. Second, with the recent rise in Dubstep in the ATL market I can see more opportunities for Japanese DJs to fill a void that’s currently not being met.

@DJKuttThroat returns to Japan to headline his own tour #ILMPJAPANTOUR 2012

Interview by @TokyoTwilighter

Photos by @TeamRoscoeJPN

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@TokyoTwilighter : So far your #ILMPJAPANTOUR 2012 appears to be off to a great start, how are you enjoying Japan?

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@DJKuttThroat: Yes, I am having an amazing time in Japan. I always have a good time when I come here. But this trip is special because this is the first time I am headlining my own tour. Sure it’s great to be able to travel and tour the world DJ’ing concerts for artist such as Roscoe Dash and Young Jeezy. But it’s a totally different feeling when you know the reason you’re in another country is because you have a fan base and demand. Not the artist but me… DJ KUTT THROAT :)

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@TokyoTwilighter: Last summer you came to Japan on tour with Roscoe Dash, tell us how this tour in 2012 came about?

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@DJKuttThroat : Correct, last July Roscoe Dash and I toured Japan together. Furthermore being the PLUG that I am I recognized an oppurtunity to network and form a relationship with other PLUGs in Japan that I felt could aid me in strengthening my brand in Japan. So after leaving Japan I continued to communicate with those PLUGs I met in July and threw some effective branding stratagies we put together over time as we recognized a demand for me in Japan. From there it was nothing left to do but book the dates with the various Japan promoters and booking agents. But truely if it wasnt for my great team in Japan (I LOVE MY PLUG JAPAN) led by Taison (@Taison_WM) none of this would have happened so fast…. I LOVE MY PLUG!!! :)

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@TokyoTwilighter: The tour is titled #ILMPJAPANTOUR, what is ILMP?

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@DJKuttThroat: ILMP stands for I LOVE MY PLUG, that is a brand/company I started back home with my two older brothers. It’s funny how it all came together when I think about it.  All three of us were working in promotions and media doing our own thing separately. Then one day we just thought…. HEY! We all have great connections and a good following for what we do individually. Why don’t we come together and take over this muisc industry? So that’s what we took off to do. That’s where the whole PLUG brand came from. My brothers and I are the PLUGs to the music industry. I can say with confidence we know just about everybody you need to know in the industry and more importantly everybody knows us. And if they don’t know us individually they definately know our brand ILMP…

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@TokyoTwilighter: You’ve been playing a lot of local Atlanta artists during this tour, how has the reaction been to the ATL music scene?

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@DJKuttThroat:  Yes I have been PLUGGING in a lot of independent artists on this tour, from Atlanta and other regions of the U.S. But that’s what I do! Thats why Im the PLUG. If I don’t do it then who will? I don’t see anybody else from where I’m from over here breaking records… True they might DJ in Japan but I can guarantee they’re not taking the risk of dropping songs they know for a fact the Japan market has never heard. But I dont blame them cause everybody can’t be Kutt…lol It take a truely great DJ to break records. To be able to blend in those new records and not lose the crowd or clear the dance floor. But anybody can take the safe route and be a jukebox all night and play the same records everybody moves to because they’ve been programmed to like them from the Top 40 radio stations and TV. But not me…smh KUTT CAN NEVER BE REGULAR. So I issue this challenge to all my fellow DJs worldwide. Step out of the box constructed by the big record companies and media companies. Play something new, fresh, at least one independent record a night. Cause if we don’t do it who will. You have to ask yourself “If not me then who? If not now then when?”

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@TokyoTwilighter:  What do you think is the biggest misconception of the Japanese music scene for Americans?

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@DJKuttThroat:  Honestly I think Americans biggest misconception of the Japanese music scene is that a lot of my peers back home don’t think y’all listen to anything but Top 40 records. And Japan gets music way after it drops in the states. I can’t lie until I came over the first time I shared the same misconceptions. But that was quickly put to rest upon entering my first Japanese club and the first song to hit my ears was “Beef It Up” by Charlie Boy Gang, followed by “Watch This” by Future. Both are independent tracks from two independent artists from Atlanta. The songs have gotten bigger but you have to imagine how that blew me away because at the time those records were fresh even to me. So I’
m really blown away and saying to myself “DAMN! I didn’t think Japan was really on the independent scene like that. And that’s the main reason I issued that challenge to other DJs in the industry, because I know once the people are exposed to these independents they’re gonna love them and buy into their brand. Which at the end of the day is a win for the artist and DJ…

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@TokyoTwilighter:  How can Atlanta artists looking to get plugged into overseas get a hold of you?

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@DJKuttThroat:  That’s simple. I am one of the easiest people to get a hold of. You can email me at BookDJKuttThroat@gmail.com or hit me on twitter @djKuttThroat or facebook or hell you can call me and if im free 9 times out of 10 I’ll pick up :) 862.250.KUTT(5888)